The experience is
an identity creator

“Your brand is what other people say about you when you’re not in the room.”

Jeff Bezos – Founder and CEO of Amazon Branding -or as we understand it, the brand universehas the power to distill complex ideas, change perceptions, generate awareness and value.

But our approach when creating a brand is not limited to the graphic dimension. We have a holistic way of understanding a brand.

The key, in our opinion, is to create a narrative, a brand universe that connect and communicate on an emotional and experiential level with our audience.

Brands need to question themselves and identify how they want to be perceived.

They need to be flexible to adapt to continuous changes; attract attention through creativity; create their own tone of voice and above all, inspire through the experiences they provide.