We developed the creation of the brand for a millenial traveler, creating the brand architecture applied to all graphic and spatial materials but also the interior design concept.
Designing the environments thinking about the narrative that the brand needed to convey.
We summed all up with a corporate manual in which all aspects related to brand identity were explained including the hotel signage, amenities, staff uniforms, fragrances or the musical thread.
Everything was custom designed for each location to enhance the origin of the place to preserve and value the local market.
This is a clear example of concept creation project and global brand development.