Global concept creation and brand development for this new airport capsules.
We created the brand from the naming to each branding material and the concept product design.
The graphic design materials create a narrative between the airport flows and the architecture of the capsules.
Duerming Box is a product born with the aim of improving the passenger’s experience within an airport, thus contributing to an improvement on their quality of life.
The logo is based on a basic, very directional form and refers to the shape of the capsule, and to the traveller’s movement.
The design of the capsule it is a cubicle for two people. Comes from the desire to provide a compact but very cozy space. This is why the outer shape of the box is reminiscent of a house with a pitched roof. The outer shapes have all been rounded in order to provide comfort and safety while inspiring a futuristic yet organic image.
Project made as Up To You Studio SL.