A global design project for a low cost lounge concept.
In this project, we took care of the creation of the brand, from the naming, its corporate image to the interior design.
Designed for a young and casual traveler, who isn’t looking for the traditional business lounge but a more relaxed modern space. Targeting a public that seeks the local and in the will to communicate a feeling of arrival and welcome to the passenger.
For the naming we used the prefix be with the word lounge playing with the similarity that appears with the word “belong”, an association that allowed us to transmit a deeper feeling.