Airum (BCN) · Rooms & Events

Global concept creation and brand development for an Hotel & Business Center in Josep Tarradellas Barcelona-El Prat (BCN) Airport for a tender. 

For this challenge, we created the brand from the naming to each branding material such as staff uniforms, stationery, signage and interior design.

All graphic design elements designed are analogous to the colors and architectural elements, creating a coherence and a solid narrative between physical space and graphic space.

The area offers a 240 m2 paneled multipurpose room, 5 boardroom-style meeting rooms, offices with all kinds of technology, hotel rooms (including a suite), a dining area and even a fitness area. To emphasize the diaphanous character of the interior design proposal, custom furniture and dividing panels were designed to reach a great permeability betwen spaces.

3D Rendering
Concept Design
Graphic Design
Interior Design

Project made as Up To You Studio SL.