Concept creation and its development.
Our services included the creation of the brand, its naming, the general corporate image and the interior design of their VIP lounges, creating a solid guide for their future implementations.
Prima Vista is the Aviapartner Group brand dedicated to premium airport services. The company’s mission is to transform the airport experience and exceed passenger satisfaction by providing passengers with a differentiated experience during their trip at the airport and making it as friendly and enjoyable as possible.
For this reason, our goal was that the creation of the brand did not end with the formal design, but rather with the creation of a narrative and experiential strategy around it.
The brand has a solid corporate manual that contemplates the traveler’s experience as its main pillar, with a generalized vision of all the details including the sensory ones.
Project made as Up To You Studio SL.